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The Industry Keeps Looking at the Wrong Stage When a hospitality project encounters furniture-related issues, the manufacturing partner is often the first place people look. A chair starts wobbling after months of use. A veneer begins to delaminate. Upholstery ages poorly. Replacement cycles arrive sooner than expected. Production delays emerge. Budgets increase. The assumption is usually the same: "The manufacturing failed." But in many cases, manufacturing is where earlier

Hospitality design has always been about creating memorable experiences. Guests may remember the warmth of a lobby, the comfort of a lounge chair, the calmness of a guest room, or the atmosphere of a restaurant long after they leave. Yet behind every memorable hospitality experience lies a series of decisions that are often invisible to the guest. Among these decisions, few are as important and as underestimated as material selection. For decades, materials have largely been